Monday, 28 July 2014

Effective Tools For Internet Marketing



Tools For Online Marketing

1)      Site Audit and Analysis
-          Screaming Fog Spider
-          Google Webmaster
-          Google Analytics
-          Xenu
-          Pingdom
-          Google Page Speed
-          Redirection/ Server Header Checker

2)      Keyword Analysis Tools
-          Google Keyword Planner
-          Uber Suggest
-          Wordstream Free Keyword Tool
-          Trellian Keyword Discovery
-          Keyword Multiplier Tool

3)      Content Creation
-          Feedly
-          IFTTT
-          Thing Link
-          Infogr.am
-          Storify
-          Copyscape

4)      Social Media Management and Analysis
-          Hootsuite
-          Social Mention
-          Klout
-          Buffer
-          Social bakers
-          Facebook Image Checker

5)      Paid Advertising – Reporting and Analysis
-          Wordstream
-          Optimizely
-          Adwords editor
-          SEM Rush
-          Ad Roll
-          Rocket Fuel

Wednesday, 16 July 2014

Steps For Designing a Website


Hashvash today will help you in learning the steps to create a website. Very easy steps to have a targeted approach and thinking.
1)      Visualize:
Visualize...Think...Interact with yourself, know what you want, tell yourself, “I need this”. Then hire the best company in the market and tell them your approach and idea. Or if you are capable enough you can do it yourself. Remember, if you will pay peanuts, you will get monkeys.

2)      Wireframing:
The next step is wireframing. Wireframing is the design and positioning of the content on your website on a gray-scale. If it’s according to your idea, then go forward otherwise keep working on it. There are many tools on the internet by which you can wireframe your website or you can ask from your service provider for the same. By the end of this you will know, how your website will appear to its target users.

3)      Design:
This is the most important step for any product or service because by design you will connect and build loyalty among your users. Always think before finalizing your design. Designing includes color combinations, indulging graphics, and placement of the content. Human eyes are habitual of seeing things at their right places, we see things left to right and top to bottom, so do it wisely.  Imagine why we always put a cherry on the top of the cake, because that’s the way we like it.

4)      Front End Development:
Now we have entered into the coding atmosphere in which most of the work will be done by your service provider, but you can keep an eye on them, by checking the code from W3C validator (wink), this application will tell you, that, in which line or in which tag the code is having a bug. So always keep an eye on that. Plus another important thing which comes with this, is the cross browser compatibility of your website. For this, many tools are available on the internet which do all the work for you like browsershots.org and many more.

5)      Development:
The development part is only associated to dynamic websites. So if you include logic and want something to come from somewhere, make sure you check it again and again by applying all the permutations and combinations which your users may apply while using your website. Today functionalities are endless and you can add as many as you want to add, but always remember quantity is not what you are searching for. So think twice before adding any new functionality on the website and ask questions to yourself whether your user actually needs it or you are just doing it because other person is doing. Always do research about the technology which you are using by thinking about its feasibility with your website.

6)      Deployment:
“Let the bird take its first flight”, this is the final step which comes after all the hard work you have done to make it live for the users. You must do all the checking at this stage or you can get it checked by your friends for reviews.
All the best for your future projects.
We at Hashvash also suggest and motivate people about the power of World Wide Web.


What Next,…?
Your website and your business are ready. Now concentrate on SEO……
SEO Teaching by Hashvash in our next blog….!