Unsolicited, unwanted, junk or spam email messages is the term used to describe email messages that customers don’t want.
Before sending any email to an existing or potential client you should understand clearly how to follow the Rules and not be identified as Spam by us or other email providers.
In-depth definition of SPAM you may as well find here on WikiPedia.
There are six basic email marketing previsions that you must follow in order for your e-mail marketing to be efficient and not to be identified as unsolicited commercial emails.
The Six Key Rules not to be identified as SPAM
- 1. The email message can not contain misleading email header information.
- 2. The email can not contain misleading Title and Subject line.
- 3. The email sender must be existing return email address.
- 4. All unsubscribed emails must be removed within 10 business days after unsubscribing.
- 5. Any commercial email must have the company name and postal address of the sender.
- 6. Unsolicited advertising messages must have clear identification of being commercial message and has clear notice for the recipient to unsubscribe from your recipient list.
Technical terms described in points 2, 4 and 5 are taking care of by ESPs these days, and are performed automatically, in this way e-mails correspond to all the technical criteria stated in the rule.
ESPs are making sure that your e-mails which are sent include automatic unsubscribe link as well as the name of your company and the address. Your job however is to make sure that your e-mail contains valuable information for your client, and that it is not unsolicited electronic advertising thus you will make your recipient pleased with the content you have provided, which means that your e-mail won’t be declined yet the first time you send it.
ESPs now automatically purge your e-mail database from unsubscribed e-mails and dead e-mail addresses giving you detailed reports on that. The whole process is fully computerized and it doesn’t need any human intervention whatsoever.
By following these steps, you can keep your lists clean and reap higher ROIs from your email campaigns.
