SEO for Beginners

Hashvash Digital Agency 

Questions to ask before Beginning with SEO:

1. What potential does the organic search channel really have?
2. How much do I have to invest to see what type of return?
3. How can my business even compete online when the competition is so fierce?
4. What sorts of resources are needed to make this project work?

SEO is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines and it isn’t just about “engine”, it is about making your site better for people too. Investing in SEO, whether through time or finances, can have an exceptional rate of return compared to other types of marketing.

Points For SEO:

1. SEO is a Search Engine Optimization.
2. It is a Legal Technique, 100% White Hat.
3. It is a slow process, it will not happen overnight. Search Engines are not going to recognize your website on the first day.
4. Always remember, Quality over Quantity, as regular quality content builds trust.

Search Engines are the roadways that navigate the targeted traffic to your website. Search Engines have two major Functions- Crawling and Building an index, and providing answers by calculating relevancy and serving results. They are answer machines that return only those results that are relevant or useful to the searcher’s query, rank those results in order of perceived usefulness.

It is both “relevance” and “importance” that the process of SEO is meant to influence. Relevance means more than simply finding a page with the right words. It all starts with the words typed into a small box. The search engines’ primary responsibility is to serve relevant results to their users.

In order to be listed in the search engines, your most important content should be in HTML Text Formats. Search engine cannot see and understand a webpage the same way a human does. Images, flash files, Java Applets and other no-text content are often ignored or devalued by search engine spiders. SEO helps the engines figure out what page is about and how it may be useful for users.

Keywords are fundamental to the search process. They are the building blocks of language and of search. Use the keywords prominently in titles, text and Meta data. The title tag of any page appears at the top of internet browsing software and is often used as the title when your content is shared through social media or republished. Using Keywords in the title tag means that search engines will “bold” those terms in the search results when a user has performed a query with those terms. This helps garner a greater visibility and a higher click through rate (CTR).

On-Page Optimization:

1. Use the keyword in title tag atleast once. Try to keep the keyword as close to the beginning of the title tag as possible.
2. Once prominently near the top of the page
3. Atleast 2-3 times, including variations, in the body copy on the page.
4. Atleast once in the Alt Attribute of an image on the page. This also brings valuable traffic to the website.
5. Once in URL
6. Atleast once in the Meta description tag.

Meta Robots:

1. Index/ no index: Tells search engine about the pages to be kept for viewing purpose, and which page to be deleted.
2. Follow/ Unfollow: If you employ ‘no follow’, the engines will disregard the links on the page for discovery and ranking purpose.
3. No Archive: is used to restrict search engines from saving a cached copy of the page.
4. Inospinnet: Informs the engines that they should refrain from displaying a descriptive snippet about a page from the Open Directory Project (DMOZ).

Points to remember while doing Link Building:

1. How many links are pointing to a specific page or a domain from other unique domains?
2. How are the links positioned and what text is included in the hyperlink on the page they live on?
3. What are the unique characteristics of the site linking to the page or domain?
4. Link value is determined by authority, relevance, popularity and other ranking mechanisms.
5. If you don’t have anything valuable to offer audiences in your target country, you need to re-think your objectives.

In today’s world, the biggest risk is the one you are not taking. Take risks, it is the new normal. The social media strategy should never remain static. It is important to be aware of trends in the social sphere, re-evaluate business goals and apply the most effective tactics. While doing Digital Marketing, you should start early, start even before starting a business. Tell your customers the problems they have and this is how you are out there to solve them. Do not sell your product/features, sell the benefits to the consumers.

And, keep reminding your customers that you exist. But don’t be pushy. They once came to your door, tell them that you have not forgotten them. Digital marketing takes time, you will learn through time. The true mantra to follow while doing digital marketing is ‘Experiment’. Take one experiment in a month, do structured digital marketing.

Social Media is the secret weapon in customer service as it provides the real-time feedback and engagement. You can keep your customers up to date, and can receive the feedbacks simultaneously.

Hashvash Digital Agency